Corporate Social Responsibility

Hey Guys

I have just been listening to some business people giving their ideas on CSR. Basically, what they talk about is how CSR impacts companies and the global market.

I thought you might be interested because Corporate Social Responsibility has become something of a catching phrase in recent years.

It is mentioned, that CSR is not only about “doing good”. In today’s marketplace, well-organized CSR activities help to improve brand engagement as well as customer loyalty and employee retention.

It is also said that CSR is essential in attracting and retaining talented employees. Many graduates prefer working at a company with a CSR policy.

What surprized me the most was, that one person said that being socially responsible could be damaging to a company in the global marketplace. He mentioned that cleaning up the environment will raise company costs which means that the prices of the products or services will increase, and people won’t be likely to buy the product.

I think that Austrian business people would give similar answers. They would agree on the fact that CSR is very important for finding good employees. But I also think that Austrians would say that a CSR policy will increase costs.

In my opinion it is very important that a company has a CSR policy. It is good that companies take care of the environment and their employees and customers.

Now I would like to know what you think about this topic. Feel free to give your opinion in the comments.

Yours,

Anna